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Red Ribbon Week

Red Ribbon Week

Red Ribbon Week is the nation’s oldest and biggest drug prevention awareness program. Red Ribbon Week commenced after the death of Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who in 1985 was cruelly murdered by drug traffickers he was investigating in Mexico. Following his death, people began wearing red ribbons to honor Kiki’s sacrifice.  Now, millions of people observe Red Ribbon Week by wearing red ribbons, engaging in community anti-drug events, and pledging to live drug-free lives.  The National Family Partnership created national Red Ribbon Week in 1988.  NFP continues to organize the campaign for families, schools, and communities across the nation each year.  [1] In many areas, the celebration has turned into a variation of activities implemented during October.  These activities show the importance of making healthy and wise decisions throughout life to achieve your dreams and goals. As the longest-lasting and most widespread drug awareness program, Red Ribbon Week unites children and adults in an evident stand against drug use.  The purpose is to keep children drug-free, first and foremost, and declare a commitment to abstain from drug use. Wearing a red ribbon signifies the commitment to live drug-free and honors those who sacrificed their lives combating…