
Felix Tijerina Jr.
Executive Director
Felix Tijerina Jr. is an accomplished healthcare executive with extensive experience in strategic leadership, operational management, and organizational growth within behavioral health and addiction treatment sectors. As Executive Director of We Level Up Treatment Texas, Felix leverages his proven expertise in building and scaling treatment centers to deliver exceptional client care and operational excellence.
With a career spanning over two decades, Felix has successfully led multiple startup ventures and high-growth organizations, including serving as Chief Strategy Officer at Positive Recovery and Chief Operating Officer at Serenity Light Recovery. His leadership has driven transformative initiatives in revenue cycle management, compliance, financial planning, and technology integration, resulting in measurable improvements in efficiency, cash flow, and client outcomes.
Felix is recognized for his ability to navigate complex regulatory environments, foster collaborative cultures, and implement innovative systems that enhance both clinical and business performance. His strategic vision and hands-on approach have earned him a reputation as a trusted leader committed to integrity, transparency, and compassionate care.
Felix holds a BBA in Management from Houston Baptist University and an MBA in Global Finance from the University of Houston. His passion for empowering individuals and teams aligns with We Level Up’s mission to provide comprehensive, client-centered treatment for lasting recovery.